When we asked the director of NIMCJ, Dr. Shirish Kashikar
about why they chose this name to represent the college and its logo as well as
its tagline, he replied, “This is not a logo, but a letter design to brand
NIMCJ. But now a day’s people are using it as a logo. NIMCJ had hired an agency
to design this logo way back in 2007. After scanning 10-15 letter designing
idea’s they zeroed on the current one”. “It was a collective decision by the
trusties and the director”.
‘J’ in NIMCJ pattern symbolizes a pen which is an identity of
a journalist.
After the design was finalized the designing team requested
the trusties to give this design a tag line. For which the trusties came up
with the tag line “Freedom of expression”, which reflects Article 19 (1) a and
also is the base of journalism. This design has become the logo of NIMCJ and is
also used for its branding. On further questioning we were told by the director
that this design/logo has been sent for registration and copyright.
This logo has become the identity of NIMCJ
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